To conduct on-line commerce. Technology exists to allow customers to securely submit
their credit card information via your Web site
to place orders for goods or services.
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What is the cost?
A single, high-quality page
typically costs from $110.00. This is a one-time
charge for layout and design, search engine
registration, etc. Once your page is designed,
Adobe Web Designs can then host your site on our high
speed web server. The cost for web site hosting
is billed monthly or yearly in advance with pricing plans
starting at $17.50.
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Why should I
choose Adobe Web Designs to design and maintain my
organisation's Web site?
Your Web
presence is important. If it is not viewable in
all browsers, if it loads too slowly, or if it
is difficult to navigate, it is not working as
hard for you as it should be. In fact, it may
even be working against you.
We have over
20 years experience with computers, software
and programming. This provides us with the
knowledge, experience, and tools to do the job
right. From the simplest single page to more
complex and technical sites, you can
be confident that our product will leave your
Internet visitors with a positive impression of
your company or organisation. And because Adobe
Web Design's prices are so affordable, there is
no reason to take chances by settling for
anything less.
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Website design can be done by anyone...
Right?
Modern web
creation and publishing tools have made it
easier for individuals who are computer
literate to create simple websites. However,
producing high-quality, interactive Web sites
still requires skills and talents that develop
with time and experience.
If you want
to be sure that the final product is up to par,
it makes sense to hire experienced
professionals to do the job right. In the end,
you'll save time, energy and money (compared to
paying your employees to learn to do the job
in-house or having to re-design a site that is
poorly done the first time).
Smart
business people know that initial cost and
out-of-pocket expense are not the true measure
of how much something costs. We don't stop
until you're totally satisfied and, more
importantly, that your web site begins
producing the business result you desire.
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What is
a URL and domain name?
Your URL
(Universal Resource Locator) is your Internet
address. People type this address into their
browsers to get to your Web site. There are two
main types of URLs that are available for your
Web site. You can choose either of these
depending on your needs and preferences.
- Your site can be listed as a subset of
your Internet Service Provider's (ISP's)
site. This method is least expensive but
often makes your URL a bit longer and harder
to remember and to type. Example: http://www.adobewebs.com/yourname/
where <adobewebs.com> is the name of the
ISP and <yourname> is the name of the individual
who owns the Web site.
- You can register your own domain name.
This gives your site its own special
identity. It costs more than the method
described above but adds a touch of prestige
to your business's Internet presence.
Example: http://www.yourname.com, where <yourname>
is the name of the business that owns the
site. The name of the ISP that hosts the site
is not apparent in the URL.
In either
case, your site can be viewed by people all
over the world no matter how they access the
Web. Also in either case, your site can be
listed in Internet search engines so that
people who don't already know your URL will be
able to find you by searching for certain key
words that appear in your site. If these ideas
are new and unfamiliar to you, we will be happy
to explain them in more detail. Just give us a
call!
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How can I get more hits to my Web site?
As a free
service to each of our Web site design clients,
Adobe Web Design submits the site's basic information
to the major search engines that accept
automated submissions. Client's should realise
however that since these search engines contain
literally millions of entries, search engine
registration alone will not necessarily bring
thousands of visitors to your site overnight.
We recommend that our clients use a battery of
marketing strategies to bring traffic to their
site. These include, but are not limited to the
following:
- Keep your site clean and error free.
Nobody will spend much time on a site that
takes forever to load or one that is filled
with broken links. Let us know if you find
errors or hear of problems with your site.
- Publicise your URL (Web site address) on
your business cards, fax cover sheets,
company letterhead, etc. These documents are
going directly to the people with whom you
want to do business (or with whom you want to
continue to do business). Make sure they see
your Web site!
- Register your own domain name (e.g.,
yourcompany.com). It's more professional and
easier to remember than a long URL that
attaches your name to the name of your
Internet Service Provider.
- Advertise your Web site on the radio, in
print ads and on television. If these media
are already in your marketing plan, it's easy
to include your URL at the end of the ad.
While these ads are generally limited in
content, they can draw inquisitive listeners,
viewers, and readers to your site for more
detailed information.
- Make sure you're registered with the
major search engines and directories. If your
site was developed by us within the past few
months, chances are that your site already
appears in these search listings. On the
other hand, if it's been a while since we
submitted your site, you may find that your
listing has been dropped from these
databases. The good news is that it's
relatively easy for us to re-submit your site
to hundreds of search engines.
- Get others to link to your site. If we
developed your site, you're already linked to
the Adobe Web Design business directory. Chambers
of commerce, Internet service providers,
community organisations and others all offer
free or inexpensive ways to get your site
linked. Also consider reciprocal links to
your business associates' sites and to your
clients' sites.
- Keep your site fresh. If people return to
your site for a second visit, will they see
the same thing they did last time? In some
cases, that may not be a big problem, but in
other cases, it could spell disaster. If you
feature products, real estate listings or
press releases, make sure that there is
something new at least once a month.
- Make your site valuable to your visitors.
Consider rewarding them for coming to your
site with a special printable coupon, a tip
of the day or information that helps them
make decisions or purchases.
- Announce your new site with a press
release. Unlike a paid ad, this is FREE. Of
course, it is most appropriate if your site
is new.
- Create an ad banner campaign. Adobe Web
Design
can design an ad banner for this type of use
and can help you to draw attention to your
site by getting your ad banner to appear on
other Web sites both far and near.
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Why do my
website pages look different on different computers?
If you use
more than one computer or more than one Web
browser to surf the 'Net, you already know that
the same page may look and act quite different
depending on how you view it. Dozens of
variables such as Web browser, monitor size,
video colour depth and operating system can all
affect the way a site displays and behaves.
The World
Wide Web is full of examples like these that
underscore the importance of professional Web
page development. There are all too many Web
pages that look wonderful in the latest version
of a popular browser, but appear dishevelled,
disorganised, or completely unreadable to
millions of other potential viewers who have
different hardware/software configurations.
At
Adobe Web Design, we strive to make sure that your
Web presence is available to 100% of its
potential audience. We make use of the latest
advances and browser extensions while also
considering those who view the Web through
other less sophisticated combinations of
hardware and software.
This Web
site is a good example. It uses the latest in
Java, JavaScript and HTML 4.0. Although it
looks different to different viewers, it is
viewable to everyone who visits because
Adobe Web Design has designed it for, and tested it
on, a wide variety of platforms and browsers.
(Try viewing it on a number of different
computers or with a number of different
browsers to see for yourself.)
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Who
maintains my website once it is up and running?
Once your
site is published, you will probably want to
make occasional or periodic changes to keep it
looking fresh and up to date. That is one of
the great advantages of the Web as a means of
mass communication. There are two ways to
accomplish these updates.
The first
option is to have it done in-house by your own
staff. This might make sense if you anticipate
a high volume of changes on a regular basis,
and you employ trained individuals who can
devote the time to keep a site current and
polished. However, it has been our considerable
experience that most organisations find this
method much more labor-intensive and complex
than they at first anticipated. In fact, many
clients who initially decide to maintain their
own sites, later realise that it is more
cost-effective to have Adobe Web Design perform
routine maintenance tasks, especially when they
consider the hidden cost of a site that doesn't
function properly or looks less than
professional to their prospective customers or
clients.
Adobe Web
Design
has as much interest in your site looking good
and functioning properly as you do (maybe even
more). When one of our sites is visually or
functionally disrupted by a well-intentioned
maintainer outside our organisation, it
reflects badly on us and on the client for whom
the site was designed.
Therefore,
from the very beginning, we made a conscious
decision to offer one of the most affordable
and flexible maintenance policies anywhere.
Because we have all the necessary tools and the
skills that have developed with years of
experience, we can perform maintenance tasks
much faster, and therefore more affordably,
than most organisations can do in-house. The
choice is yours, but our maintenance fees are
so low that the outcome for most organisations
is obvious.
